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                            <h2>SWISS</h2>
                      			<h3 class="sub-heading ">Swiss is so close that you can touch it</h3>

                                <div class="single-project-slider-wrap">

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                                        <ul class="single-project-slider bxslider">
                                          <li>
                                            <img alt="" title="" src="images/case/swissair/1.jpg" />
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                                            <img alt="" title="" src="images/case/swissair/2.jpg" />
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                                      <!-- single-project-slider : ends -->


                                </div>
                                
                                <h3 class="sub-heading add-top-half">Case target: </h3>
                                <p>
                                  The goal was to promote the route from Beijing to Zurich. To attract the audience to 
                                  generate some interactive contents through viral video and theme campaign promotion, and to make Swiss airline brand well known by the audience.
                                </p>
				                <h3 class="sub-heading add-top-half">Insight: </h3>
				                <p>
                         This campaign is based on promoting Swiss airline brand and the opening of the direct route from Beijing to Zurich on social media platforms. We edited and pushed those contents in a simple, 
                         interesting and easy to understand/memorize way, attracting the fans to follow the trend of the campaign, which was our aim of planning this campaign.
                         </p>
				
				                <h3 class="sub-heading add-top-half">Case description: </h3>
				                <p>
                            In order to celebrate the opening of the direct route from China to Swiss, and its significant influence on the neighboring relations between Beijing and Zurich, 
                            Astronaut planned this “Swiss is so close that you can touch it” campaign. Astronaut devised the sticky-note project, whereby participants re-created and uploaded 
                            pictures of the aircraft rudder using the simple resource of red and white sticky notes. A six creative winner all-inclusive trip to Switzerland was awarded to the 
                            most inventive entry among thousands of work. Meanwhile, the audience showed high enthusiasm to participate and contributed quantities of positive evaluations, which 
                            improved the recognition of Swiss airline brand. 
                            On the backend, Astronaut was able to steer SWISS brand sentiment on its respective social media pages.

                        </p>
				                <h3 class="sub-heading add-top-half">Promotion outcome: </h3>
				                <p>
                          “Swiss is so close that you can touch it” got crazily and virally promoted in China. The campaign generated 3,500 creative work, 18,000 topics and 
                          comments within 2.5 weeks, with the exposure of 180,000,000 and an audience of 70,000,000. Swiss international airline and the direct route from between 
                          Beijing and Zurich got much attention on China’s social media, successfully realizing the brand influence operation. For this creative, yet simple project, 
                          Astronaut won an Effie award for mainland China, Hong Kong and Taiwan in the category tourism marketing.     
                        </p>

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                                          <a  class="venobox" data-gall="portfolio-gallery" href="images/case/swissair/3.jpg">
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                                  <h3 class="sub-heading add-top-half">Service</h3>
                                  <h4 class="sub-heading add-top-half" style="margin-top: 20px;">Creative</h4>
                                  <p><b>User interactions:</b></p>
                                  <p >- Apps </p>
                                  <p >- Augmented reality</p>
                                  <p><b>Offline meets online:</b></p>
                                  <p >- Events </p>
                                  <p >- Above the line campaigns</p>
                          		
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          <h3 class="main-heading white">Like to work with us?</h3>
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